OPTIMIZE E-COMMERCE STORES TO increase CONVERSION RATES

I HELP

HERE IS A LOOK AT MY PROCESS

How I Get Results

The ECOM Conversion Optimization Framework

cLARITY QUEST

I immerse myself in understanding the business's objectives, crafting a comprehensive strategy aligned with those goals, conducting meticulous data analysis, and empathizing deeply with the end-users to gain invaluable insights into their needs and pain points.

creative conception

Embarking on a journey of innovation and strategic thinking, utilizing data analysis to inform the ideation process. This involves creating detailed personas, user journey maps, and user flows, laying the groundwork for crafting impactful and user-centric design solutions.

design & develop delight

Meticulously craft wireframes and mockups to visualize the design concepts. Then I translate these visuals into polished user interfaces and bring them to life through development, ensuring seamless integration and functionality for an exceptional user experience.

Launch & Convert Evolution

Deploy the finalized designs and closely monitor their performance, conducting A/B testing and gathering data to iteratively improve and optimize conversion rates.

Hey There!

My name is Esther, Brand/Web Designer and E-commerce Strategist!

I have been working in E-commerce for the last 15+ years after receiving my Bachelors degree in E-commerce and Masters in Project Management.

The majority of my career I worked at a Top Internet Retailers such as Loft, Ann Taylor, Michael Kors, and Nespresso as a Senior/Web Producer.

Lets Connect!

CASE STUDIES

HEar From My clients

“I feel I was very lucky to have found Esther. She has created two beautiful shopify websites for me. In addition to her creative talent she is truly an expert in everything Shopify. She is knowledgeable about themes and apps and everything in between. She has the rare ability of being both technical and creative. My company sale's for 2023 is up over 30% and I attribute this growth to Esther's ability to increase our conversion rate and other key formatting changes. I would highly recommend Esther for anything related to e-commerce and more.”
Tim Moran
“I hired Esther to help with Shopify & Klaviyo and she was reliable, flexible and extremely knowledgeable. I would highly recommend and look forward to continuing working with her on future web and ecommerce projects.”
Doreen B.
“Esther delivered excellent work on this Shopify store project. Her communication was top-notch, she met all deadlines, and her skillset were very strong.”
-N Leighton
“Esther is a pleasure to work with. She's an effective communicator, provides constructive feedback, goes above and beyond, and executes.”
-R. Romero